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LinkedIn Post Templates
Twelve post structures with the formatting already in place. Pick one, press Use template to open it in the formatter, and replace the bracketed parts with your own story.
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How to use a template without sounding like one
A template saves you from the blank page. It gives you an order for your ideas, an opening line with room to land, and a closing that invites a reply. What it cannot give you is the detail that makes a post worth reading, and that is the part you supply.
Each template below shows the finished layout, with the parts to replace in square brackets. Press Use template to open it in the LinkedIn post formatter, where you can edit it, see where the see more fold falls in the mobile and desktop preview, and copy the result.
Work through a template in this order. First, write the bracketed opening line in your own words and check that it makes sense on its own, because it may be all that most people see. Next, fill the middle with specifics: names, numbers, dates, the exact thing that went wrong. Then rewrite any fixed phrase that does not sound like you. Finally, read the post aloud. If a sentence sounds like a form, change it, then check the length in the LinkedIn character counter.
12 LinkedIn post templates
Each template is shown exactly as it will appear in the editor. Bold opening lines and list markers are Unicode characters, so they survive the paste into LinkedIn.
- 01
Career Journey
Marking a move, a promotion or a turning point, told as a short arc rather than a CV.
[๐ก๐๐บ๐ฏ๐ฒ๐ฟ] ๐๐ฒ๐ฎ๐ฟ๐ ๐ฎ๐ด๐ผ ๐ ๐๐ฎ๐ [๐๐ต๐ฒ๐ฟ๐ฒ ๐๐ผ๐ ๐๐๐ฎ๐ฟ๐๐ฒ๐ฑ]. Today I start as [new role] at [company]. The path was not a straight line: โข [Year]: [first job and what it taught you] โข [Year]: [the setback or detour] โข [Year]: [the decision that changed direction] What made the difference was [one habit, person or choice]. If you are where I was in [year], [one practical piece of advice]. Thank you to [people] for [specific help].
Replace the [brackets] with your details.
Use template: Career Journey - 02
Case Study
Showing a result you delivered for a client or team, with the problem, the approach and the outcome.
[๐๐น๐ถ๐ฒ๐ป๐ ๐๐๐ฝ๐ฒ] ๐ฐ๐ฎ๐บ๐ฒ ๐๐ผ ๐๐ ๐๐ถ๐๐ต [๐ฝ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ ๐ถ๐ป ๐ผ๐ป๐ฒ ๐น๐ถ๐ป๐ฒ]. The situation: [Two sentences on what was at stake and what had already been tried.] What we changed: โข [Step one] โข [Step two] โข [Step three] The result after [time period]: [measurable outcome you can verify]. The lesson for anyone facing [similar problem]: [one transferable takeaway]. Happy to share the details with anyone working on the same thing.
Replace the [brackets] with your details.
Use template: Case Study - 03
Expert Insight
Sharing a non-obvious point from your field that a peer could use this week.
๐ ๐ผ๐๐ [๐ฟ๐ผ๐น๐ฒ ๐ผ๐ฟ ๐ถ๐ป๐ฑ๐๐๐๐ฟ๐] ๐ฎ๐ฑ๐๐ถ๐ฐ๐ฒ ๐ฎ๐ฏ๐ผ๐๐ [๐๐ผ๐ฝ๐ถ๐ฐ] ๐๐ธ๐ถ๐ฝ๐ ๐ผ๐ป๐ฒ ๐๐ต๐ถ๐ป๐ด. [State the overlooked point in one sentence.] Here is why it matters: [Two or three sentences with a concrete example from your work.] How to apply it: โข [Action one] โข [Action two] โข [Action three] ๐ ๐ญ๐ฆ๐ข๐ณ๐ฏ๐ฆ๐ฅ ๐ต๐ฉ๐ช๐ด ๐ต๐ฉ๐ฆ ๐ด๐ญ๐ฐ๐ธ ๐ธ๐ข๐บ, ๐ข๐ต [๐ธ๐ฉ๐ฆ๐ณ๐ฆ ๐ฐ๐ณ ๐ธ๐ฉ๐ฆ๐ฏ]. What would you add?
Replace the [brackets] with your details.
Use template: Expert Insight - 04
Product Launch
Announcing a product, feature or release in a way that leads with the user problem, not the feature list.
[๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐] ๐ถ๐ ๐น๐ถ๐๐ฒ ๐๐ผ๐ฑ๐ฎ๐. We built it because [who] kept running into [problem]. What it does: โข [Benefit one, in the user's words] โข [Benefit two] โข [Benefit three] Who it is for: [specific audience]. Who it is not for: [honest exclusion]. Try it at [link in the first comment]. Thanks to [team or early users] for [what they contributed]. Feedback is very welcome.
Replace the [brackets] with your details.
Use template: Product Launch - 05
Personal Branding
Introducing yourself to a growing audience: what you do, who you help and what you post about.
๐ ๐ต๐ฒ๐น๐ฝ [๐ฎ๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ] [๐ฎ๐ฐ๐ต๐ถ๐ฒ๐๐ฒ ๐ผ๐๐๐ฐ๐ผ๐บ๐ฒ] ๐๐ถ๐๐ต๐ผ๐๐ [๐ฐ๐ผ๐บ๐บ๐ผ๐ป ๐ฝ๐ฎ๐ถ๐ป]. A bit about me: โข [Current role and focus] โข [Background that earns trust] โข [Something human: a hobby, a place, a value] On this page I post about: โ [Topic one] โ [Topic two] โ [Topic three] If that sounds useful, follow along, and say hello in the comments with what you are working on.
Replace the [brackets] with your details.
Use template: Personal Branding - 06
Professional Services
Explaining a service you offer by walking through a typical client problem and how you handle it.
๐ช๐ต๐ฒ๐ป [๐ฐ๐น๐ถ๐ฒ๐ป๐ ๐๐๐ฝ๐ฒ] ๐ฎ๐๐ธ๐ ๐บ๐ฒ ๐ฎ๐ฏ๐ผ๐๐ [๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ], ๐๐ต๐ฒ ๐ฟ๐ฒ๐ฎ๐น ๐พ๐๐ฒ๐๐๐ถ๐ผ๐ป ๐ถ๐ ๐๐๐๐ฎ๐น๐น๐ [๐๐ป๐ฑ๐ฒ๐ฟ๐น๐๐ถ๐ป๐ด ๐๐ผ๐ฟ๐ฟ๐]. Here is how I approach it: 1. [Discovery step and what you look for] 2. [The work itself, in plain words] 3. [How you measure whether it worked] What clients tend to get wrong at the start: [common mistake]. I have [number] spots for [month]. If [service] is on your list, send me a message.
Replace the [brackets] with your details.
Use template: Professional Services - 07
Hiring
Posting an open role so the right people self-select, with the team, the work and the practical details.
๐ช๐ฒ ๐ฎ๐ฟ๐ฒ ๐ต๐ถ๐ฟ๐ถ๐ป๐ด ๐ฎ [๐ท๐ผ๐ฏ ๐๐ถ๐๐น๐ฒ] ๐๐ผ [๐๐ต๐ฒ ๐ฐ๐ผ๐ฟ๐ฒ ๐ผ๐๐๐ฐ๐ผ๐บ๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ฟ๐ผ๐น๐ฒ]. The team: [size, what you own, how you work]. In the first six months you will: โข [Responsibility one] โข [Responsibility two] โข [Responsibility three] You might be a fit if you [two or three real requirements]. The basics: [location or remote], [salary range], [contract type]. Apply at [link] or message me with questions. Please share with anyone who comes to mind.
Replace the [brackets] with your details.
Use template: Hiring - 08
Event Recap
Summarising a conference, meetup or webinar for people who were not there.
๐ง๐ต๐ฟ๐ฒ๐ฒ ๐๐ต๐ถ๐ป๐ด๐ ๐ ๐ฎ๐บ ๐๐ฎ๐ธ๐ถ๐ป๐ด ๐ต๐ผ๐บ๐ฒ ๐ณ๐ฟ๐ผ๐บ [๐ฒ๐๐ฒ๐ป๐ ๐ป๐ฎ๐บ๐ฒ]: 1. [Idea one, with the speaker's name] [One sentence on why it stuck.] 2. [Idea two] [One sentence on how you will use it.] 3. [Idea three] [One sentence, ideally a quote.] The conversation I keep thinking about was with [person] about [topic]. If you were there, which session would you add?
Replace the [brackets] with your details.
Use template: Event Recap - 09
Lesson Learned
Owning a mistake and turning it into something specific your readers can avoid.
๐ ๐ด๐ผ๐ [๐๐ฝ๐ฒ๐ฐ๐ถ๐ณ๐ถ๐ฐ ๐๐ต๐ถ๐ป๐ด] ๐๐ฟ๐ผ๐ป๐ด ๐น๐ฎ๐๐ [๐๐ถ๐บ๐ฒ ๐ฝ๐ฒ๐ฟ๐ถ๐ผ๐ฑ]. What happened: [two sentences, no excuses]. What it cost: [time, money, trust, a deal]. What I do differently now: โข [Change one] โข [Change two] The uncomfortable part was [honest admission]. If you are about to [similar situation], check [one concrete thing] first.
Replace the [brackets] with your details.
Use template: Lesson Learned - 10
Contrarian Take
Arguing against common advice in your field, backed by your own experience rather than provocation.
๐จ๐ป๐ฝ๐ผ๐ฝ๐๐น๐ฎ๐ฟ ๐ผ๐ฝ๐ถ๐ป๐ถ๐ผ๐ป: [๐ฐ๐ผ๐บ๐บ๐ผ๐ป ๐ฎ๐ฑ๐๐ถ๐ฐ๐ฒ] ๐ถ๐ ๐ผ๐๐ฒ๐ฟ๐ฟ๐ฎ๐๐ฒ๐ฑ. Everyone says [the usual argument]. In my experience, [what you saw instead], because [reason]. Where the usual advice does work: [fair concession]. Where it fails: โข [Situation one] โข [Situation two] What I recommend instead: [your alternative]. Tell me where you disagree. I would rather be corrected than agreed with.
Replace the [brackets] with your details.
Use template: Contrarian Take - 11
Weekly Roundup
Collecting the most useful links, ideas or numbers from your week for people in your niche.
[๐ง๐ผ๐ฝ๐ถ๐ฐ] ๐๐ต๐ถ๐ ๐๐ฒ๐ฒ๐ธ, ๐ถ๐ป ๐ณ๐ถ๐๐ฒ ๐บ๐ถ๐ป๐๐๐ฒ๐: โ [Item one]: [one-line summary] โก [Item two]: [one-line summary] โข [Item three]: [one-line summary] โฃ [Item four]: [one-line summary] The one to read if you only read one: [item number], because [reason]. Links are in the first comment. What did I miss?
Replace the [brackets] with your details.
Use template: Weekly Roundup - 12
Thank-You
Thanking a colleague, mentor, client or community publicly and specifically.
๐ ๐ฝ๐๐ฏ๐น๐ถ๐ฐ ๐๐ต๐ฎ๐ป๐ธ-๐๐ผ๐ ๐๐ผ [๐ป๐ฎ๐บ๐ฒ]. [Time period] ago, [what they did, described precisely]. It mattered because [the effect on you or the project]. Things I learned from watching them work: โข [Lesson one] โข [Lesson two] If you have a chance to work with [name], take it. Who is someone you have not thanked yet?
Replace the [brackets] with your details.
Use template: Thank-You
Adapting templates to your field
The same structure reads differently in different industries, so expect to adjust the tone.
Engineering and data. Swap adjectives for numbers. A case study that says latency dropped from 900 to 120 milliseconds is more convincing than one that says performance improved dramatically. Monospace text, available on the fonts page, works for the occasional command or function name.
Sales, marketing and services. Keep client details anonymous unless you have permission, and describe the client type rather than the company. The professional services and case study templates work best when the problem is described in the clientโs language rather than yours.
Recruiting and people teams. The hiring template is most effective with a salary range and a clear location. A specific first project tells candidates more about the role than a list of adjectives.
Students and career changers. The career journey and lesson learned templates suit early careers well. Small, concrete moments, such as the first code review or the first customer call, are more relatable than big claims.
If a templateโs list markers do not suit your field, pick different ones from the text symbols page. Whatever your field, use one template as a skeleton, not a script. Once you have used a structure a few times, you will start to bend it, and that is the point.
Frequently asked questions
Quick answers about styled text, limits, privacy and how LinkedIn shows your post.
Back to the formatterAre these LinkedIn post templates free to use?
Yes. Use them as often as you like, for personal or company posts, without credit. They are starting structures, not finished posts, so the words that end up on LinkedIn are yours. There is no sign-up, and opening a template in the formatter does not save anything to a server.
Will people notice that I used a template?
Only if you leave the template showing. Readers recognise stock phrases, not structures. Replace every bracketed part with specific detail, such as real names, numbers, places and dates, and rewrite the fixed lines in your own voice. A structure that is filled with real experience reads as a well-organised post.
What does Use template do?
It opens the post formatter on the home page with that template already in the editor, including the bold opening line and the list markers. From there you can edit the text, check the preview and the see more fold, and copy the finished post. If you already had text in the editor, the template replaces it, so save a draft first if you want to keep it.
Which template should I start with?
Pick the one that matches what actually happened. If you finished a project, use the case study. If you made a mistake and learned from it, use the lesson learned. If you are new to posting, the expert insight template is the easiest to fill, because it only needs one idea from your daily work and a short example.
Can I change the formatting in a template?
Yes. Everything in the editor can be changed. Select the bold opening line and press Bold to make it plain, swap the arrows or circled numbers for a different marker from the symbols page, or delete the list entirely. The templates use light formatting on purpose, so you can add emphasis where your own story needs it.
How long are the finished posts?
Each template is a few hundred characters before you fill it in, and a filled-in version usually stays well under LinkedIn's 3,000-character limit. The counter under the editor shows the length as you write. If yours runs long, cut the middle section first and keep the opening and the closing line intact.